The Black Dollar

By 2015, says The Nielsen Company (the research people) and National Newspaper Publishers Association (comprised of some 200 black publications across the nation), black people are expected to spend $1.1 trillion. In fact, they report if black folks were a country, we’d be the 16th largest nation in the world, based on our buying power.

It’s interesting. Many of us (according to the report, “The number of African-American households earning $75,000 or higher grew by almost 64 percent, a rate close to 12 percent greater than the change in the overall population’s earning between 2000 and 2009), are getting richer, but those of who are poor are the same poor we’ve always been. How is that progress?

If we had real conversations about integration vs. assimilation and have that lead us into a conversation about views and beliefs about ourselves and how those things affect our spending habits, that alone could be the beginning of a revolution.

Will consumers ever understand the power they have but don’t access because they’re afraid, for whatever reason, to sacrifice a little?

To read highlights from the “The Power of the African-American Consumer” report, click here. There’s also an opportunity on that webpage for you to receive the report in its entirety.

Oh, the things we have to learn. Oh, the things we have to teach. Sankofa.


~ by MsInklination on October 20, 2011.

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